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Maserati Will not Go Beneath The Ghibli And Levante As a result of Revenue Margins

Maserati is, apparently, not keen to launch new automobiles that may slot beneath its two smaller autos proper now, the Ghibli sedan and the Levante SUV.

“You don’t want to go down. You want to go up”, CEO Harald Wester advised Autocar whereas discussing the model’s present vary and the way bigger autos generate bigger revenue margins

That is an fascinating assertion as a result of, final 12 months, Maserati stated they had been planning a crossover smaller than the Levante. It might have been based mostly round a light-weight platform, offered with a lot of completely different plug-in hybrid powertrains and should have even provided Degree three autonomous driving performance.

Additionally Learn: FCA To Construct Extra Jeeps, New Alfa Romeo SUV And Maserati Alfieri In Italy

Impressed by this, Vito Possidente rendered what a smaller Maserati crossover might appear to be final December. Whereas it was an impartial research, it did present how Maserati’s present styling language might be downscaled right into a compact SUV.

Whereas such a small mannequin not seems to be on the playing cards, Maserati does nonetheless have a lot of new autos within the works, none extra necessary than the Alfieri. This horny sports activities automotive was launched in idea kind again in 2014 however its manufacturing model has been pushed again a lot of instances, and present plans name for a 2020 Geneva Motor Present launch and gross sales to start in both 2021 or 2022.

Underpinning the Alfieri can be an aluminum house body and will probably be offered with a light hybrid, a plug-in hybrid, and an all-electric powertrain with three electrical motors, four-wheel drive, torque vectoring, and 800V battery tech.


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